Umara Labels

Designed by Rya Branding, Argentina. Illustrations by Juan Bassani. Art Direction by Fede Ríos.

Mango and Fresia are the first two product line releases of creams, soaps and fragrances by Umara ( First Argentinean chain of Nail Shops ). Taking into account the commercialization process of the product, which is sold exclusively in Umara shops, it was decided that the label’s style should not only be attractive in its sale point but also original and appealing for our clients in its place of everyday use.

Through the concept of personalized service for each woman that Umara provides, we tried to get every label look unique and stand out from the rest. The offset digital printing allowed us to modify the main illustration along with the delicate back texture that runs through the packaging. This resulted in making each of the labels look slightly different from the others.