Boxer & Co

1 Addison Rd, Marrickville NSW 2204, Australia

Designed by Boxer & Co., Australia.

Glasshouse Fragrances wanted to create a limited edition candle to add to their ‘destinations’ range for Mothers Day. The brief was to capture the essence of Sassafras, Victoria, an Australian country village, brimming with tea rooms, antique shops and craft shops. The Blackberry and Tea Rose fragrance they had developed was the perfect marriage for this picturesque and historic destination.

The packaging captures the essence of the destination and scent with stunning vector illustrations of roses and other flowers, enhanced with foil embellishments. A doily graphic on the front of pack houses key product information and appears to float in front of the box, thanks to a well executed combination of embossing and shadows. Another layer is added to the visual story when the recipient opens the box to reveal a flood of stunning blue gingham.