Ross & Ross Potted Meats & Chutney

Designed by Chris Tymon of Toast Design, United Kingdom.

Toast Design has created the brand styling and packaging for Ross & Ross Food, a new start up fine food company based in Chipping Norton, Oxfordshire.

Ross & Ross specialise in making Potted British Meats using traditional charcuterie methods in small batches. They needed branding and packaging that reflected their passion and the quality of their produce.

Toast worked closely with Ross & Ross to help them launch this new and exciting product range. They had an existing logo and a clear understanding of who they were and what they did, what they needed was a way to convey this through the range of potted British meats; carefully matched to their perfect partner chutney. Toast then developed the branding and packaging for the entire range including labels for the jars, featuring images of vintage animal figures to represent the products flavour. The bespoke packaging allowed for the greatest impact on shelf whilst still providing a practical and cost effective solution to protection and shipment requirements.

Chris Tymon, Creative Director at Toast Design comments, “The brand styling and packaging that we created for Ross & Ross reflects the nature of their artisan and hand-crafted produce, it has an understated and quality look and feel, perfect for their target market of people who love their food, where it comes from and care about how it’s produced.
This has been an amazing project for us to work on, Ross & Ross are highly passionate and enthusiastic about their products, and this has come through in the final result.”