Designed by The Yes Brand, Spain.
In this project we create the grafic design and the wine label for a "cava" company placed in Empordà.The custom client was very clear with a direct message "... we want out of the current idea that champagne cellars and have always convey a serious image and formal ...". The commission deserves a good dissertation on this product means to the public and that time is consumed and why. After working in different conceptual lines it was finally chosen. The proof that change is pre-established concepts evolve and this means fresh air for an industry that long ago that does not transmit new emotions.
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