Beefeater Inside London

Designed by Coley Porter Bell, United Kingdom.

To celebrate a momentous year for London, Beefeater wanted to launch a limited edition bottle that encapsulated the energy, vibrancy and diversity of the city, it’s home.

In a city as dynamic as London there is a diverse range of people, culture and activities. Our idea for the pack stems from the British outwardly conservative appearance and ‘stiff upper lip’ attitude, contrasting with our ‘inner eccentricity’. A simple red bottle and yeoman outline provide a window into the inside of the pack – a glimpse of London life, its contrasts, eclecticism and vibrancy. The idea being that you discover something new every time you look into the bottle, reflecting the pace, dynamism and ever-changing face of our city.

Pre-orders of the bottle were the highest volumes ever for a Beefeater limited edition.