On the Rocks Box (Concept)

Designed by Selim Unlusoy, Russia.

Johnnie Walker Black Label packaging Reimagined.
I was lucky enough to be given a repackaging work for one of the coolest brands around.

I designed many versions but wanted to share only one with you.
The inspiration lies within the relationship between whisky and ice. The pattern used here is not from the traditional whisky world and the brand may not be ready
for a bold move like this yet, but I believe this shouldn’t stop us from walking on that road.

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