Starbucks Blonde Roast

Designed by Pearlfisher, United Kingdom.

Task
To redefine the Starbucks CPG coffee architecture, enabling customers to easily find their favorites and explore new coffees within the range.

Scope
Strategy, architecture, design and NPD.

Solution
Leveraging the icons as equities from the existing packs, the new designs simplify the pack layout and messaging. This allows for ease of navigation across the different offerings as well as an accessible introduction into new coffees.