Designed by Randi Sjaelland, Denmark.
This concept project was a BA school assignment. A corporate identity assignment to redesign Thise Mejeri, which is a danish dairy.
The target group for this particular milk brand are the consumers who value quality, niche products, uniqueness and design. Therefor this high-end packaging is aimed at the more secluded department stores and high-end retailers.
The CI was inspired by old milk glass bottles and round shapes which inspiration is reflected in the logo and packaging.