• ABSOLUT UNIQUE



    ABSOLUT proudly presents ABSOLUT UNIQUE, a limited edition of uniquely designed and individually numbered bottles. Anyone can do one or two unique products, but creating nearly four million unique bottles is a daring concept, even for a brand as passionate about creativity as ABSOLUT.

    Every bottle is a one-of-a-kind work of art – uniquely designed, individually numbered and decorated with bright colours and patterns. Launched worldwide, the vibrant bottles will be great collector’s items and gifts.

    To achieve this truly unique limited edition, ABSOLUT had to re-engineer its entire production line, adding human and mechanical interaction as well as a touch of randomness. Splash guns and colour-generating machines were set up, and complex coating, pattern and placement algorithms programmed in to ensure that no two bottles would be alike.

    The result is close to four million strikingly designed bottles, as individual as our customers.



    Marketing/Business
    • ABSOLUT UNIQUE is one of the brand’s most inimitable, technically advanced and
    colourful bottle campaigns ever, featuring nearly four million uniquely designed bottles
    • With ABSOLUT UNIQUE, ABSOLUT sets a new standard for limited editions: where
    each customer gets a bottle like no other.

    Creativity/Design
    • Every bottle of ABSOLUT UNIQUE is uniquely designed, individually numbered and
    decorated in bright colours and patterns.
    • ABSOLUT UNIQUE is an experimental design project that pushes the boundaries of
    contemporary design, and reinforces the brand’s position as a creative visionary

    Tech/Production
    • ABSOLUT VODKA has re-engineered its entire bottle production process in order to
    accomplish what the sceptics thought was not possible – to produce millions of uniquely designed and numbered bottles
    • The creation of millions of individually designed bottles was made possible thanks to advanced logarithms, inventive design solutions and an unshakeable confidence in doing things that have never been done before.

    Consumer/Lifestyle
    • Each customer can get a one-of-a-kind piece of ABSOLUT art
    • The one-of-a-kind design makes each bottle as individual as the customer – and they are perfect collectors' items and gifts





    2 comments → ABSOLUT UNIQUE

    1. What a breakthrough for the packaging industry!

    2. Absolut has always had stunning design and packaging, but this is beyond awesome.

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