Packaging of the World: Creative Package Design Archive and Gallery: Cheeser

Cheeser

Derrick Lin 9/17/2012 12:34:00 PM Asia, Europe, Israel, Russia, Snacks

Strategy: Alexander Agatov (Independent Specialist), Mikhail Sloushaenko (Out of the Box Agency).
Visual branding and design: Oleg Babich (Babich Design and Branding, Israel).
Advertising concept: Pavel Mordyukov (Out of the Box Agency).
Client: New Foods, Russia.

Cheeser — a living cheese

"Cheeser" — an all-natural cheese snacks for young audience, for those who care about their health and diet, and also love to have fun and to share new cool things with their friends.

A living cheese means that it is not just natural, but also literally — alive! A powerful creative platform is built around "Cheesers", a set of cheese characters. This is a real "cheese life" with its stories and communications.

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1 comments → Cheeser
1. sal-tech.com said... September 17, 2012 at 2:16 PM
  
  I really like the character on the packaging. Very entertaining. The concept is absolutely health caring.
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