• Fleur (Student Work)

    Designed by Oscar Nilsson, Sweden.
    Photography by: Nina Sundén
    School: Berghs School of Communication

    Fleur origins from Saint Lucia and is a aged rum of good quality.
    The name Fleur comes from the flower Pogogyne Clareana, a.k.a. Saint Lucia mint,
    which is an exclusive mint smelling flower that only bloom 2 weeks every year.

    I like the idea of a quality rum, but I wanted to make it more modern and break it off by making the brand more modern and feminine.

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