NEW VISION PACKAGING SET FOR CHRISTMAS WITH LEE STAFFORD
New Vision Packaging, the packaging design and sourcing specialist, has completed work on the latest Lee Stafford Christmas range.
The Lee Stafford Christmas range consists of four different products, the Argan Oil, Poker Straight, Mini Poker Straight and My Big Fat Healthy Hair gift sets, all of which are sold exclusively in Boots stores across the UK.
New Vision Packaging produces the packaging for the Lee Stafford range all year-round, but to reflect the demand of the Christmas market, also produces special gift sets for the festive period.
A variety of packaging techniques were used across the range. The gift sets consist of a standard white backed board, printed both inside and out with a polystyrene plastic window. The vac forms used inside are made of recycled PET.
The Argan Oil gift set is slightly different from the other three, with a rigid box, recycled PET tray and containing tissue paper on the inside. This extra level of luxury is to reflect the products premium status and higher retail price.
Uniquely, New Vision Packaging is able to offer a full service for this type of work, which includes the structural design, graphic design, packaging sourcing, transit, product testing, pack off and delivery of the final product into the retailer.
Commenting on the project, Stephen Shortland, managing director at New Vision Packaging, said:
“This latest offering strengthens an already long-established and successful relationship with Lee Stafford. Everyone here at New Vision Packaging is proud of the work we have done with them since 2006.
“We have re-worked their regular packaging to appeal to the Christmas gift market. We provide a full service offering including the packaging design, sourcing, pack off and delivery of the final product. Christmas gift sets can prove vital in extending the reach of a brand at such an important time of year, and so it’s important that the packaging for these offers something special whilst still being within the brand guidelines.”
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