PRIMA

Designed by Okidok, Sweden.

Swedish Aquavit is a part of the Swedish cultural history and a timeless flavour enhancer to food. Recently, Altia released a collection of traditional and popular aquavit bottles with different seasonings and characters as well as Christmas aquavit produced in a limited edition, all under the new brand name PRIMA.

In order to highlight the new brand name PRIMA – a new design of the bottle has been developed by the Swedish production agency Okidok. The new design is reflecting the traditional Swedish aquavit heritage but is still capturing a contemporary touch. With the updated fonts and signature – the visual identity of the bottle is manifesting Altia’s link between the contemporary and the traditional.