Designed by Caio Ferracioli Vitorelli of Grupo View, Brazil.
I wanted to keep the design quite simplistic and let the pack shout its message from the shelf with a fun and playful feel.
The biggest balcony of this project is to adapt itself to the shape of cheese packaging.
The yellow and red packaging works as a good consistent color in packaging and created a nice contrast with the cheeses seen through the window of the larger package.
The design lets the packs stand out as something different to the usual cheeses. They allow some personality to show through and would appeal to an adult audience willing to try new flavours.