• Chateau Montelena (Student Project)


    Designed by Tuan Bui
    School: Academy of Art University
    Country: United States
    Instructor: Tom McNulty / Package Design 3

    OBJECTIVE
    Evolve the brand image while retaining important heritage of the winery. Create a brand distinction against the competitive market.

    CONCEPT
    Drawing inspiration from a visit to the winery, the concept was to bring the vine growth on the chateau facade to the bottle. The organic and free flowing flourish treatment speaks of the beauty and elegance that can be seen on the winery’s ground. The integrated word mark helps to create a stronger brand recognition with the target market.











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