• Green Care

    Derrick Lin 1/25/2013 05:43:00 PM , ,

    Designed by Molivi, Greece.

    Because caring is the key ingredient of ... nature!
    We proudly designed the packaging and launch campaign for a new cosmetic line. GREEN CARE, is the new Greek proposal for care and treatment, developed with natural ingredients, and sold exclusively to pharmacies. It consists of products for the treatment of hair, body and hands.

    In agreement with our client, Panhellenic Pharmacists Cooperative SA, we set the design guidelines. The aim was to merge the pharmaceutical profile with natural ingredients. The brand character was set to be: simple, clean, friendly, suggest caring and imply closeness to nature.






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    4 comments → Green Care

    1. Jessica said... January 27, 2013 at 8:54 AM

      These are nice but I think that the shampoos and the showere gel are too similar, someone who is not paying attention could easily confuse them. The same with the conditioner and the lotion.

    2. sal-tech.com said... January 28, 2013 at 12:14 PM

      These are very simple and attractive but at a times, packaging look is very important to define it's variety to escape from confusion.

    3. molivi - design studio said... January 29, 2013 at 8:51 PM

      Thank you for taking the time to leave a comment on our work! We
      tried to be typographically generous by using enlarged product descriptions on
      each bottle so that we avoid confusion. We also believe that consumers are more
      focused and relaxed when buying products in a Pharmacy shop (this brand is
      available only in pharmacies) compared to the ones rushing in large Super Market
      chains. So, we expect the amount of confused customers will not be high : )

      Thanks again for sharing your opinions!

      Take care

    4. molivi - design studio said... January 29, 2013 at 8:52 PM

      Thank you for taking the time to leave a comment on our work! We
      tried to be typographically generous by using enlarged product descriptions on
      each bottle so that we avoid confusion. We also believe that consumers are more
      focused and relaxed when buying products in a Pharmacy shop (this brand is
      available only in pharmacies) compared to the ones rushing in large Super Market
      chains. So, we expect the amount of confused customers will not be high : )

      Thanks again for sharing your opinions!

      Take care!

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