Passio – Drip Coffee

Designed by Mai Ngoc Que Lan, Vietnam.

Passio approached me at the beginning of their rebranding and developing adventure, with the mission to build the brand’s visual identity and packaging. Inspired by rough material, we sought to develop packaging system with the right mixture of modernity and natural. To highlight the hand-made, artisanal quality of the coffee itself, we commissioned a printing shop to use the traditional silk-screen printing techniques to hand print the design in antique Passio-green ink on each box sticker. The finished packaging is then given to Drip Coffee who then hand wrap the sticker.