• The Northface Garden Tools (Student Project)


    Designed by Tuan Bui, United States.
    School: Academy of Art University
    Instructor: Tom McNulty / Package Design 3

    OBJECTIVE
    Strengthen the brand through exploiting its brand equity, and create a successful market expansion by developing the brand image through packaging.

    CONCEPT
    The Northface is well known for its reputation of high performance gear and innovative products. Each product is extensively tested in the worlds most rugged and extreme proven grounds; the highest peaks by professional athletes. The concept is to emphasize the USP through smart copywriting. While using strong and bold typography to further illustrate the concept.











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