Designed by Andrea Lee of Cellnique Cosmaceutical Sdn Bhd
There’s no surprise you’ll find yourself unusually interested with the b.seen line of eye care, where the eyes literally do the talking. The initial focus lies on the highly aesthetic bottle cap that comes with a unique twist-the shape of an eye. It keeps the message clear and precise; that we’re serious about your eyes, and so should you. The structured bottles are in gross silver with beautiful colored panels indicating the different eye-care solutions. The blemisher exudes a ‘luxe’ factor in royal bronze. Our designers amped it up by blending bright and bold hues, enough to grab anyone’s attention from a distance. The symmetrical patterns keep it clean, coupled with our futuristic designs.
Super cute icons depict various symptoms that age the eye. We’d like to send out a message that b.seen is here to take care of your eyes as we’ve created a line of specially tailored solutions for each type of problems.
In terms of the messaging, the bottles are self introductory. “i’m wrinkle eraser, i’m dark circle reliever, i’m milia banisher, i’m wrinkle insulator, and i’m dryness conqueror” builds a relationship between b.seen and our target consumers.