Designed by Studio h, United Kingdom.
Studio h has created a new brand identity and packaging design for Jaf Tea, a family owned company and one of the largest exporters of tea in Sri Lanka since 1944.
"We were asked to completely overhaul the brand design and reposition Jaf Tea as a premium quality, global tea brand," said Rob Hall, creative director, Studio h.
The new design comprises two elements, the Jaf Tea 'masterbrand' and an abstract tea bush motif with leaves representing the contours and pathways of tea gardens.
The rebrand launches with the Black Tea Collection. Green Tea and Fruit Infusions will roll out later in the year.