Designed by Aloof, United Kingdom.
Aloof have designed a range of gift sets for luxury fragrance brand Neom Organics, as part of a phased repositioning of the brand.
Launched for 2013, the gift sets follow Aloof's successful refinement of the existing product and packaging range, launched nationwide in John Lewis throughout 2012. Aloof have also worked on the brand's marketing collateral including tone of voice, brochures and an e-marketing campaign. A further, significant brand/packaging phase is scheduled for launch in 2014.