Undercover Wine

Designed by Ampro design, Romania.
Creative Director: Irinel Ionescu
Senior designer: Francesca Muresan
3d & illustration: Alin Patru
Prepress: Danubiu Birzu
Project management: Simona Sambotin;
Production management: Cristina Cioarec
Production: Sprint promotion

To reinforce its reputation for creativity and “outside the box” design solutions, Ampro Design developed this special holiday gift for its clients. With many of its international trade customers not being allowed to receive gifts for various reasons, this was neatly circumvented by asking: “who would be upset to receive a bottle of milk?” Of course, no client would expect to receive a gift like this, even more so when it was discovered that the bottle in fact contains a fine Pinot Noir.

The main objective of this self-promo item was to stand out among the other gifts received by clients during the winter holidays. And it sure did.