Designed by Jan Hellemans & Lotje Nieuwenhuis
Additional Credits: Teachers postgraduate Brand & Packaging Design, Ghent, Belgium
Our challenge was to design an eco packaging for Woolfiller.
Woolfiller repairs holes and hides stains in woolen jumpers, cardigans, jackets, carpets … by embracing the specific character of wool. We started with expanding the target to attract a younger public. This was done by introducing a ‘Pimp It Yourself (PIY)’ culture along with the ‘repair’ culture. The customer can personalize their clothes using the Woolfiller method.
The original packaging was separated into 2 smaller, independent packages. The first one includes the wool. This way, you don’t have to buy a whole new pack if you only want some other colors. The other part consists of 2 felting needles, foam and an instruction guide. The instruction guide is at the same time the wrap around the product.
Recycled cardboard cylinders cut on length are used as packaging material for the wool. 2 cylinders are packed in 1 packaging, resulting in 4 different colors. These cylinders work with a sliding system, they fit together perfectly and lock themselves. Both packages are closed without the use of glue or any other additional materials.
Afterwarts, the cylinders can be used as an organizer in your office to give a clear overview on the colors you still have in stock, as they can slide with an infinite amount into each other. Doing this gives a second life to the package and a third (or even fourth) life to the material as it is already recycled cardboard that we use.