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Čepkeliai Raspberry Bitter Limited Edition Decanter


Designed by Idea AD Vilnius, Lithuania.
Art director: Ramūnas Vereckis
Creative director: Gediminas Jankūnas
Copy: Mindaugas Balčiūnas

Background
Brand Čepkeliai is not responding in creative way to modern challenges and is behind renewing and communicating competitors. Amount of loyal but conservative users is decreasing. Festive winter period is coming, but the brand has nothing to offer to target audience, which is desperately looking for gifts.

Challenge
To create limited unique design, to use all possibilities of non-standard production, to use the uniqueness of the glass decanter and the product itself – new recipe of raspberry taste bitter. User in a hurry must perceive in a second that he is doing the right decision when buying exceptional gift, which is worth to be placed on festive table. The headline proclaims: the one you can’t find anywhere else.

Solution
Brave, non-traditional and innovative two tone graphic design without any clichés of safe and conservative design. We create sincere, cozy and warm handmade effect, which gives to the product more uniqueness and exclusiveness.

Results
During the festive period all limited edition Čepkeliai decanters were sold; shopping networks ordered additional consignment. Successful product gave new energy and optimism to renew all regular range of Čepkeliai biters.










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