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Blue Goose


Designed by Sid Lee, Canada.
Co-Creative Director: Tom Koukodimos
Senior Graphic Designer: Flavio Carvalho
Senior Graphic Designer: Anna Sera Garcia
Graphic Designer: Oleg Portnoy
Copywriter: Pip Scowcroft, Laurent Abesdris
Illustrator: Ben Kwok
Photographer: Rob Fiocca, Steve Krug

Blue Goose Pure Food is a Canadian based organic & natural food brand that practices vertical integration and lives by the philosophy that if you look after your land and animals, they will look after you. They currently produce organic and natural beef, chicken and fish for the Canadian market. In developing the identity, we worked with LA based illustrator Ben Kwok to develop illustrations for the cow, chicken and fish that Blue Goose raises, and applied them to the packaging artwork.






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