• Blue Goose


    Designed by Sid Lee, Canada.
    Co-Creative Director: Tom Koukodimos
    Senior Graphic Designer: Flavio Carvalho
    Senior Graphic Designer: Anna Sera Garcia
    Graphic Designer: Oleg Portnoy
    Copywriter: Pip Scowcroft, Laurent Abesdris
    Illustrator: Ben Kwok
    Photographer: Rob Fiocca, Steve Krug

    Blue Goose Pure Food is a Canadian based organic & natural food brand that practices vertical integration and lives by the philosophy that if you look after your land and animals, they will look after you. They currently produce organic and natural beef, chicken and fish for the Canadian market. In developing the identity, we worked with LA based illustrator Ben Kwok to develop illustrations for the cow, chicken and fish that Blue Goose raises, and applied them to the packaging artwork.











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