Fleur de Lune (Concept)

Designed by Carla Sartori, Italy.

Fleur de Lune is an herbalist’s shop needing a new branding and new packaging. I took inspiration from the ancient herbalist’s shop with their thick wooden shelves, the scents and the magic atmosphere surrounding these places.

Regarding the typography of the logo, I was inspired by Art Nouveau.

I played with natural materials like recycled and brown paper, jute and twine to underline the organic origin of the products.

The branding of Fleur the Lune wants to bring the customer in an other world which takes place in a past age made up of scents awaking the senses and wonderful organic dainties stored in natural materials.