• Your Way Jerky

    Designed by Oleg Safronov, Russia.

    Design of packaging for meat snacks for backpackers.

    Urban travelers (backpackers) are mostly young people (18-23 years), traveling with a minimum stuff.
    They purpose - impressions from a trip. An important condition is the freedom of movement. Plan routes themselves. They move by public transport or hitchhiking.

    Main idea:
    You're a traveler, not a tourist. Your routes are unique.

    Visual metaphor:
    Road signs.

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