REBBL Teas

Agency: Moxie Sozo
Art Director: Leif Steiner
Designer: Ramzy Masri
Illustrator: Ramzy Masri
Country: United States

Moxie Sozo has helped launch numerous food and beverage brands, including five different lines of packaged or bottled teas. None has had a more ambitious vision than REBBL:

1) Develop the world’s finest organic, ethically-sourced, therapeutic strength herbal tonic.

2) Use the profits to help stop human trafficking and end exploitation in the Peruvian Amazon. Taking insights gained from focus groups and strategic development sessions, the agency created a visual and verbal language for REBBL’s complex brand story. Within weeks of launch, REBBL had raised over $150,000 for Not For Sale, a global nonprofit focused on eliminating human trafficking around the world.