Agency: Bex Brands
Designers: Becky Nelson, Jeremy Dahl
Client: Botan Protein Water
Country: United States
Botan Protein Water is the first ready-to-drink vegan protein beverage made from pea protein. Pea protein is a great alternative for those who have food allergies or those trying to maintain a more plant-based diet.
That being said, we wanted a package that expressed both the function and the sustainability of the product. By using their logo mark as the main visual, it evokes movement and a consciousness of well-being for individuals and our community.
The large logo with simple type feels elegant & minimal on it's own, but in a group on the shelf it creates an eye-catching pattern that draws attention with a luxe attitude.
Our client was thrilled with the results, as they've been able to attract many buyer from markets all around that were previously uninterested in the product.