Brasserie Artisanale du Château

Agency: A3 Studio
Designer: Yvo Hählen & Priscilla Balmer
Pictures © michel meier
Client: La Brasserie Artisanale du Château
Country: Switzerland

The Brasserie Artisanale du Château based in Lausanne, Switzerland, commissioned the graphic design agency A3 Studio to create four new labels for their traditionally made beer, as well new packaging.

The beers are brewed with a traditional process, for this reason A3 Studio has developed a graphic style which is both contemporary and traditional. The labels for la Brune, la Blonde, la Ginger and the India Pale Ale are inspired by the sea world and are decorated with ropes. The illustrations (a whale, a corset, a siren, and a ship) are drawn by hand to emphasize the hand made production of the beer, they are inspired by old engravings and sailor tattoos.

Printed on craft paper, the labels stress the authenticity of the beer. The brown cardboard of the four-pack completes the look.