• Horror PRO teens cosmetic (Student Project)


    Designer: Daria Korshunova
    School: British Higher School Of Art & Design
    Country: Russia

    NEED:
    Package design of correct products for teenage hooligans (13-14 years old) who challenge their problems.
    During research I conclude that hooligans like bloodthirsty computer games, horror movies, cartoons with black humor and everything that's under a ban.

    MISSION:
    To do shocking design that will be popular among target audience.

    VISUAL IDEA:
    To show skin problems as terrible monsters.

    PRODUCTS:
    - bruise roller
    - chapstick
    - sos cream after shave
    - cream against acne

    NAME:
    HORROR + PROTECTION = HORRORPRO

    AD ON MIRRORS IN CINEMA WC:
    Take a foto with terrible face with stickers on mirror, post in instagram with tag #horrorpro, pick many likes and win a prize.












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