Gamma Uvlechenij

Agency: Pavlov`s Design
Client: Gamma Ltd.
Country: Russia

History:
Since 1998 factory situated in Murmino, Ryazan region has been producing children’s plasticine by its own brands and by popular trademarks as well. Only qualitative raw materials have been used. In 2013 the decision to start the production of the new trademarks was taken. Branding agency “Pavlov’s design” was chosen to be a strategic and a creative partner of the factory in solving branding and design tasks.

Objective:
To work out packaging design for the new trade mark “Gamma uvlechenij” for two types of plasticine: wax and fluorescent. These packaging’s aim is to be vivid among competitors and to demonstrate advantages of the plasticine.

Decision:
Creation for the child is always a trip to new worlds, which he invents by himself. So this theme was taken as a general. The main idea for plasticine ” Zabava” – trip to unknown lands by air balloon, for “Neon” – visiting far galaxies by spaceship. Opened spaces on the packaging showing plasticine continue illustrations. At the same time each packaging encourages to take it and to distinguish it.

Design made on the bases of practical creative usage of plasticine shows the idea of creation for 100%. Master classes on the back of the packaging are the best start to spend time together for parents and their kids.