Haircur Intensive Treatment

Designed by asterisco*lab designstudio
Client: Brelil Professional
Country: Italy
Additional Credits: Brelil Professional

Haircur Intensive Treatment – professional haircare treatment by Brelil Professional an italian company – Redesigned by asterisco*lab designstudio.

Brelil Professional creates and distributes professional hair care products to hairdressing salons, offering the high levels of innovation and quality inherent in the company’s meticulous research and technology.

Haircur Intensive Treatment is a professional line for the treatment of the scalp. The product range includes four treatment types: anti-oil, anti-dandruff, anti-hair loss and detox.

The study of market positioning inspired a redesign which communicates the high quality, reliability and technological innovation of the product.

The result is graphics which are essential but at the same time technical and elegant: silver inserts in the logo, embossed textures on a white background and hot metallic finishes. Each healing programme was associated with an identifying color, to make it immediately recognisable.