noon design + branding

Vasileos Irakleiou, Thessaloniki, Greece

Designer: Stelios Pseftogas
Photo: Seagull
Country: Greece

The local grape variety of “Agiorgitiko”, the Greek name of “Saint George’s”, determined significantly the label design and the nomenclature of the wine. Regarding the military status of St. George and his epic character we decided to name the wine Epicus. We designed a new dragon combining three different Greek mythology monsters, the Griffin, the Hippocampus and the Winged Lion. At the left side of the label, the golden spearhead of St. George pointing at the dragon is implied, inspired by the work of Paolo Uccello and Byzantine visual hagiography.