Designer: Duncan K. Anderson and Jenna Parkkinen
School: Lahti Institute of Design
Type Of Work: Student Project
Reloaded was created for entry into Recreate Packaging 2014. The challenge was to recreate travel packaging using renewable fibre-based materials from Stora Enso. The design won 3rd place in the competition.
Our focus from the start was in creating packaging for liquid products that would eliminate as many of the plastic components commonly associated with standard packaging. Our chosen products were hand-sanitiser, moisturiser and toothpaste
Our design is made from two parts. An inner container with a barrier coating that is creased to allow the user to squeeze out the liquid. This is housed in a 'cigarette style' casing with a click lock mechanism that keeps the lid locked when closed. There's a triangle of microflute on the inside of the lid that ensures no liquid escapes when the cap is closed. The design creates packaging that is lightweight, compact and provides a brand new user experience.
The graphics reflect the daring and adventurous nature of traveling and are aimed to appeal to the vitality of the user group. Reloaded was chosen as the brand name as it epitomises the invigorating feeling of refreshing after a long journey.