Ricky’s Lucky Nuts

Agency: LRXD
Country: United States

The folks over at Ricky’s Lucky Nuts got pretty lucky (pun intended) when they stumbled upon a unique process that bonds some of the world’s best flavors to their nuts. The result was a nut like no other. Yet, their current packaging didn’t do these Lucky Nuggets® justice. So we helped them revamp their look with craveable new packaging that invites more people to check out the crunchy taste sensation inside. Our redesign got them several second looks at the Winter Fancy Food Expo in San Francisco, which immediately increased their orders for 2014.