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Insolente



Designer: Diego Ballester
Type of work: Commercial work
Country: Argentina

As the brand is very strong and has a lot of weight , we think a simple design, minimalist but high-impact , highly played with subtle simplification of a hand making " fack you" in which we replace the middle finger for a bottle of wine, and within that hand we put fingerprints with the idea of ​​transmitting belonging, commitment, personality and identity .

Everything in this project is " insolent " doctor and owners who are not are the business, the style of wine , sell form etc.

They are very passionate people who do this for pleasure, for fun, in its way , not following rules, just following your heart and your instincts but with great dedication to the pursuit of quality and authentic expression of its terroir .

The text of the back label says: insolent, is the result of the most daring and irreverent of our genetic aspect. That drives us too face challenges without measuring risks .
Respectful of the authentic, insolent with others.







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