Agency Name: DEI Creative
Designer: Maddy Porter
Client: DANI Naturals
Type of work: Commercial work
Country: United States
DANI Naturals is an Oregon-based company that creates natural luxury products for the body and home. In the throes of a new product launch, DANI engaged DEI Creative to completely redesign the look and feel of the product labels and packaging. Inspired by the pure, organic products, DEI coupled a streamlined apothecary look with floral imagery and geometric patterns, creating a package line that is both fresh and vibrant. Each scent includes a unique color, floral illustration, and pattern.
Some of the specific products designed include shampoo and conditioner, body wash, lotion, sugar scrub, diffuser, and candles— many coming in both full size and travel size.
DEI Creative’s in-house photographer photographed the new product line for promotional use, capturing both the individual products as well as each scent “collection”. These images were then utilized in the design and development of a new, fully responsive, user-friendly, e-commerce website (built on Shopify). The website showcases not only the product line but also DANI's strong ethics and enviro-centered philosophy.