Don Perolete

Agency: Salvartes, Identidad y Packaging
Client: Don Perolete
Type Of Work: Commercial Work
Photos: Javier Gavill
Country: Spain

It is a family and artisan brand of potatoes, Arcos de la Fra. Its name comes from the typical pelvis.

To start the project to enter the international market, we play classic grandfather imagine a bowler hat and mustache, endow “DON” personality to build a strong brand. The tagline add value to the artisan Granaina clean typography. Another key concept is the vintage wallpaper, William Morris style to differentiate the range of Sanlúcar salt and olive oil.

The final product is a feast for the eyes and for the palate especially.