Agency: Hired Guns Creative
Client: Longwood Brewery
Type Of Work: Commercial Work
Aside from the five core brands that we created for them, Longwood Brewery also releases short-run, seasonal beers. These beers are only available during certain times of the year and tend to sell out quickly.
The inspiration for this brand was drawn from the historical separatist movement that formed around the goal of Vancouver Island breaking off from British Columbia and forming its own independent republic.
The label is a modern reinterpretation of the original Vancouver Island flag, which is unfortunately too ugly to show here. (However, you can see it onWikipedia if you’re curious: http://en.wikipedia.org/wiki/Vancouver_Island)
This is a high-hop, high-gravity Pilsner – a unique style of beer, even in this province where it seems like there are more beer styles made than there are people to drink them.