Design Agency: Clёver
Designer: Sasha Abramova
Project Manager: Naelya Nurieva
Type Of Work: Commercial Work
Mark is on the market for more than 10 years. Manufacturer watched all this time, only the quality of products. As a result, no longer meet the design and product quality, and modern trends of building materials on the shelf, and lost much of its competitors. It was necessary to strengthen the position of the brand "Master Harz" as the highest quality brand of traditional dry mortars.
It was important to maintain awareness of what we have achieved, while maintaining color spots and the presence of the character. Much attention was paid to the character. His character became courageous and brutal.
It was also important to enhance the ease of readability of the information about stamps (characteristics) of each product brand because it is important for the target audience.