HEY MALBEC!

Creative Agency: Estudio Iuvaro
Project Type: Produced, Commercial Work
Client: Matias Riccitelli Wines
Location: Argentina

“Malbec is the Argentinean flagship variety and this beautiful wine is a truly sublime interpretation of this country’s vineyards.”

Estudio Iuvaro gave the latest wine produced by Matias Riccitelli Wines the ultimate superhero treatment.

Touted as the “wine with superpowers,” this label is personified by the graphic illustration of a superhero, whose mission appears to be that of keeping the wine flowing.

The packaging is enhanced with subtle contrasts of colours, which nicely react against muted green and creme (beige) backgrounds, along with a big, splashy logotype that brings the aesthetic of vintage comic books to mind.

The wine personification through a comic book character.

The wine with superpowers.