Morakniv

Creative Agency: Neumeister
Location: Sweden
Client: Morakniv
Project type: Commercial work

Stay sharp
For more than a century, Morakniv has carved out a leading position in the knife industry that results from genuine, hands-on craftsmanship combined with cutting-edge technology. To highlight Morakniv’s rich heritage while appealing to a new generation of consumers, Neumeister incorporated the company’s iconic blade shape and dark red handle into a new logo that anchors a comprehensive brand identity program.