Williams-Sonoma Olives Collection

Creative Agency: Pavement
Designer: Michael Hester
Client: Williams-Sonoma
Location: USA
Type Of Work: Commercial Work

For their new entertaining line, Williams-Sonoma created a food collection inspired by the small-production specialty food products of the Napa Valley wine region. As part of this collection, the olives collection package was inspired by the typography found in classic Italian food products and restaurant signage, but with a modern stylistic facelift. Custom typography and minimal illustration help give the package a rich and sophisticated presentation.