• Techcombank Mid-Autumn Festival

    Creative Agency: Bratus
    Client: Techcombank
    Location : Ho Chi Minh, VietNam
    Photography: Eric Huynh
    Project Type: Produced, Commercial Work

    Mid-autumn Festival or Reunion Festival is a meaningful custom of Asian people in general and the Vietnamese in particular. This is a time for care, filialness, gratitude, friendship, reunion and love.

    Techcombank's moon-cake box is designed with combination between traditional and modern culture through decorative patterns on the background of its logo symbol.

    The cake box recalls the characteristics of the nation and corporate culture in a skillful traditional design, sending Customers best wishes.

    The inner small cake boxes are arranged to form Techcombank’s logo as our deep gratitude to Customers, with the desire to tighten the stable and developed relationship, to be side by side and companion with Customers.

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