Techcombank Mid-Autumn Festival

Creative Agency: Bratus
Client: Techcombank
Location : Ho Chi Minh, VietNam
Photography: Eric Huynh
Project Type: Produced, Commercial Work

Mid-autumn Festival or Reunion Festival is a meaningful custom of Asian people in general and the Vietnamese in particular. This is a time for care, filialness, gratitude, friendship, reunion and love.

Techcombank’s moon-cake box is designed with combination between traditional and modern culture through decorative patterns on the background of its logo symbol.

The cake box recalls the characteristics of the nation and corporate culture in a skillful traditional design, sending Customers best wishes.

The inner small cake boxes are arranged to form Techcombank’s logo as our deep gratitude to Customers, with the desire to tighten the stable and developed relationship, to be side by side and companion with Customers.