Creative Agency: CENTERSPREAD, Pakistan.
Photography: Daniel (Goornong Estate)
Project Type: Produced, Commercial Work
Client: Goornong Estate - Virgin Green, Australia
Australia is a land which is rich with all types of oil. It’s always difficult to create brand visual identity via its label and packaging for a food category product such as extra virgin olive oil.
Our task was to create distinct visual brand identity by designing label and packaging that suit those unique Lirica bottles.
Our challenge was to keep it really elegant and simple yet give it a premium look.
Since the product belongs to Aussie land, therefore Green and Yellow color theme was incorporated. Subtle use of Natural graphic elements for organic virgin olive oil has made this label look aesthetically pleasing, balance and yet rich and elegant.
Sleek, elegant and stylish fonts were used to display the premium feel for product name, flavor profile and its unique selling proposition.
The product label and packaging altogether showcases the surreal nature of premium organic extra virgin olive oil with finesse and luxury written all over it.