Pichi Pichi

Designer: Mathew Epstein
Manufacturer: Pacific Bag
Project Type: Produced, Commercial Work
Client: Pichi Pichi
Location: Seattle, WA, USA

Pichi Pichi- Fresh Approach to Mobile Accessories

Pichi Pichi means fresh and lively in Japanese, and we approach mobile accessories differently by focusing on in season designs and product selection. Our mission to be fresh and relevant brings us our inspiration for packaging. We ditched the traditional approach of retail packaging and decided to utilize food pouches- complete with heat seal treatment to follow our “sealed for freshness” approach. Our product description label mirrors food nutritional labels, and transparent sections were designed in to ensure consumers are still able to check out the accessory inside. The brand just recently launched (11/11), and debut with a Fall designed collection of cellphone cases available now at www.mypichi.com.