Slow Food

Agency: 2Pi Group
Designer: Magda Pomaz
Project Type: Produced, Commercial Work
Client: Limito
Location: Grudziadz, Poland
Packaging Material: Paper

Concept and design war the answer for customer’s need to promote their new salmon product – 100% salmon slices with no artfificial additives or preservatives.

We came with the idea of pairing the product with the slow food philosophy. Using natural materials and providing packaging organic look made the product clearly outstanding among the other salmon products on polish market.

Using standard Arktika cardboard paper on it’s uncoated backside as the front side. It provides deep color soaking and all natural, eco look.

All informations are printed using three semi-transparent colours only – white, blue and red to emphasize product’s Norwegian origin. The cut out salmon shape makes the product clearly recognisable as pure 100% salmon.