Agency: Hired Guns Creative
Project Type: Produced, Commercial Work
Client: Arbutus Distillery
Photography: Sean Fenzl
Label Printing: Okanagan Label & Print
Sleeve Printing: Hemlock
Location: Nanaimo, BC, Canada
Enrobed in the shadows of towering cedars lurks Baba Yaga, an iron-toothed witch and master of the elements. Residing in a hut set high upon chicken feet, the combs the forest and shores, collecting botanicals for her elixir. A wise-woman and healer, Baba Yaga will aid the pure and punish the undeserving.
The bottle sleeve for Arbutus Distillery‘s newest product includes four inverted skulls hidden in the negative space made by the chicken-feet trees. Having all of the legally-required info on the sleeve freed us up to create the gnarliest front label ever: a wicked, toothy grin that uses two foils and embossed details on the teeth.