3922

Agency: 2yolk
Managing Director/Co-founder: Emmanouela Bitsaxaki
Creative Director/Co-founder: George Karayiannis
Graphic Designer: Sofia Pliakopanoy
Studio Manager: Alexandra Papaloudi
Copywriter: Despina Sakellaridi
Account Manager: Stefania Papakosta
Location: Greece
Project Type: Produced, Commercial Work

39/22 is a young company which exemplifies the conspicuous talent of the Greek land for producing exceptional foods – olive oil being the most important of them. We named the company after Greece’s geographical coordinates, leading it straight to the heart of the Greek landscape and created an identity that balances between the virility of the people who harvest the land and the opulence of mother Earth.

The female figures that adorn the 39/22 range of single varietal olive oils were chosen in order to emphasize the timelessness of each traditional Greek olive variety that has been part of this land for thousands of years. The design of each figure derives from ancient Cycladic, Archaic and Minoan female statuaries. In each of these cultures and periods, the image of the woman was used to signify the “Great Mother”, a symbol of fertility, rebirth and the continuation of life. Concepts identified with the sustainability of the Greek land.

The wooden lids of the tin containers were chosen as a direct reference to the origin of the product, the tree.